Prosiding
DIGITAL MARKETING LITERACY FOR MARGINALIZED SOCIETY TO IMPROVE SOCIETY’S ECONOMIC EMPOWERMENT
Corona bombarded not only the decline in the level of public health rnbut the wheels of the economy in free fall. The case of COVID in Indonesia has arnfatal impact on budget cuts for all APBNs, dismissal of employees, closure of rnoffices, campuses, schools, shops, and economic activities of MSMEs which rncauses poverty and unemployment to increase. This research tries to offer a rnsolution to the economic problems faced by marginal people because they are rnconfronted by the COVID phenomenon. Method This study uses a qualitative rnmethod, using a literature study by describing and analyzing data that has rnoccurred since the co-video was present in Indonesia. Various references rnrelating to this matter are discussed thoroughly. Finally, in this paper, the rnresearcher tries to offer a digital literacy model for marginal people to increase rncommunity empowerment.
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