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The Impact of Promotion Expense and Distribution Expense on Sales Volume in Retail Industry (A Case Study of the top three performing public- listed companies: PT. Mitra Adiperkasa Tbk., PT. Matahari Putra Prima Tbk., and PT. Ramayana Lestari Sentosa Tbk.)
The objective of the study is to discover the influence of promotion expense and distribution expense on the sales volume of retail industry in Indonesia and which of the two influence more significantly...
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