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ROLE OF ELECTRONIC WORD-OF-MOUTH AS REVIEWSON HOTEL BOOKING WEBSITES IN PREDICTING BOOKING INTENTIONS (CASE STUDY OF MILLENIALS IN JAKARTA)

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Penilaian

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Purpose The purpose of the research is to examine and analyze to what extent electronic words-of-mouth (eWOM) and its factor including positive eWOM, negative eWOM, perceived eWOM credibility, eWOM user‟s expertise and eWOM user‟s involvement influence the booking intentions of millennials in the Special Capital Region of Jakarta.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2017

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/5007

Versi lain/terkait

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