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FACTORS AFFECTING ATTITUDE AND INTENTION TO PURCHASE COUNTERFEIT BRANDED FOOTWEARS IN INDONESIA

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Penilaian

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The purpose of this research is to find out influence of personal value (self-identity value, hedonic value, and materialistic value), social value (conspicuous value, social status value) and religiosity on attitude toward counterfeit branded footwears and its effect on purchase intention of counterfeit branded footwears.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2018

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/4963

Versi lain/terkait

Lampiran Berkas

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