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THE EFFECT OF CELEBRITY ENDORSEMENT IN INSTAGRAM FOR LOCAL FOOD BUSINESS ON INDONESIA’S CUSTOMERS ATTITUDE TOWARDS BRAND AND PURCHASE INTENTION

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Penilaian

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Purpose - The purpose of this study is to examine the factors that affect purchase intention toward local food brand in Indonesia mediated by attitude towards brand. Meanwhile

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2020

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/4395

Versi lain/terkait

Lampiran Berkas

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