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THE IMPACT OF BRAND IMAGE, PRICE AND PERCEIVED QUALITY ON PURCHASE DECISION (A STUDY CASE OF HEINEKEN BEER IN JAKARTA)

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Penilaian

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This research is based on the competitive conditions of beer industries in Indonesia, where Heineken beer’s market share is always going down each year...

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2016

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/2084

Versi lain/terkait

Lampiran Berkas

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