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“THE EFFECT OF PROMOTIONAL MIX AND PERCEIVED QUALITY ON MOTHER’S PURCHASE INTENTION OF SUPER PREMIUM MILK FORMULA FROM MEAD JOHNSON COMPANY IN JAKARTA”
One of the FMCG industry in pediatrics nutrition come in time on era globalization which commonly known as an instant era, so in this study appoint a fact of demand of milk in Indonesia keep increasing this leads by the healthy life awareness trigger by the milk campaign.
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