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THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA

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Penilaian

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The research aims to know the effectiveness of EWOM to become the moderating variable towards the relationship between customer’s expectation, perceived risk, and brand image with purchase intention for cosmetic products.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2018

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/490

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