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DETERMINANTS OF PURCHASE INTENTION IN CONTENT MARKETING

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Penilaian

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This paper aims to analyze the determinants of purchase intention in content marketing by assessing the compelling determinants and repelling determinants as well as word of mouth was identified as moderating influence.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

BEKASI : President university., 2018

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Administrasi Bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

http://repository.president.ac.id/xmlui/handle/123456789/4871

Versi lain/terkait

Lampiran Berkas

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