Purpose This research aims to analyze whether price, building and environment have effect on purchasing decisions among residents in Grand Galaxy City, Bekasi City.
Nowadays, there are many of young adult graduated from differ education institutes and the rate is increasing yearly in Indonesia.
Purpose The aim of this research is to find out the influence of customer perception which is has four aspects; information, premium, investment, and risk on Prulink product purchase decision.
Purpose The purpose of the research is to examine and analyze to what extent electronic words-of-mouth (eWOM) and its factor including positive eWOM, negative eWOM, perceived eWOM credibility, eWOM user‟s expertise and eWOM user‟s involvement influence the booking intentions of millennials in the Special Capital Region of Jakarta.
Purpose The purpose of this research is to study the relationship between the store atmosphere factors, customer experiences and behavioural intention at H&M Lotte Shopping Avenue, South Jakarta.
Purpose This research aims to find whether online store atmosphere and layout design influence emotional arousal and attitude toward website.
Fashion becomes one of the most required necessity for some of women in this era.